About Us

The Flower Hype is a family-owned floral company proudly based in Katy, Texas, backed by over 15 years of hands-on experience as flower specialists and trusted floral providers. Our deep-rooted passion for flowers has led us to build long-standing partnerships with 90 carefully vetted farms worldwide, allowing us to source only the freshest, highest-quality, and most distinctive blooms available.

In 2024, we proudly launched our online store, making it easier than ever for customers across the U.S. to access premium, farm-fresh flowers with confidence. The Flower Hype is co-owned by Caty, Jose, and Xavier, whose shared vision, industry expertise, and commitment to transparency guide every part of our business.

As a trend-forward floral company, we stay ahead of emerging styles and seasonal demand, serving everyone from DIY wedding couples and event planners to corporate clients and retail partners. Whether you’re designing florals for a once-in-a-lifetime celebration, elevating an event, or sourcing wholesale flowers for your business, our experienced team is here to support you every step of the way.

At The Flower Hype, we believe flowers have the power to elevate everyday moments and celebrate life’s most meaningful occasions. All daily operations are based in Texas, and we prioritize secure ordering, reliable shipping, and responsive, white-glove customer service to ensure a seamless and trustworthy shopping experience. From sourcing and quality control to delivery, every detail reflects our commitment to excellence and customer satisfaction.

We invite you to celebrate life’s moments with confidence and creativity, where every bloom tells a story, with The Flower Hype.

Team Spotlight

Meet Iva, our CFO at The Flower Hype — the strategic brain behind every smart buy and every strong grower partnership.
She leads our daily purchasing with precision, building long-term relationships with farms around the world because she knows exceptional flowers start with exceptional partnerships. For Iva, it’s never just about cost, it’s about quality, transparency, and growth that actually makes sense.
She doesn’t just read numbers, she reads markets. Every stem has a story, and her decisions shape not only what we sell, but how we do business.

Fun Facts?
- Analyzes a pricing sheet faster than most people order lunch.
- Has a sixth sense for market trends (and spots a “too good to be true” deal instantly).
- Powered by strong espresso and even stronger negotiation skills.
- Finds real joy in a perfectly organized spreadsheet.
- Firm believer that smart buying is just as creative as designing a bouquet.
- Favorite flowers? Our Velvet tinted roses and scabiosas.
Calm, sharp, and always three steps ahead, Iva keeps our roots financially strong — so everything else can bloom beautifully.

Meet Jose, Chief Operating Officer of The Flower Hype, the steady force behind our fast-moving flower world.
He oversees operations, logistics, and internal systems, bringing structure, clarity, and calm to the chaos.
From refining processes to solving daily challenges, Jose makes sure every part of the business works seamlessly together. His hands-on mindset and commitment to reliability ensure every order is executed with precision and care from start to finish.

Fun Facts?
- Can mentally map out a delivery route faster than FedEx.
- Somehow stays calm during peak holiday chaos.
- Has a talent for turning “this might be a problem” into “it’s handled.”
- First one in the office during busy weeks.
- Runs on strong coffee, detailed checklists… and a slight obsession with optimizing workflows.
- Favorite Flowers? Heart garden roses and spray roses.

If something is running smoothly, chances are Jose touched it.

Meet Caty, our Chief Marketing Officer at The Flower Hype — the creative spark behind everything you see (and feel).

She leads our brand with bold ideas and sharp strategy, making sure our story blooms beautifully everywhere — from scroll-stopping posts to campaigns that truly connect. Every color, every caption, every campaign? Intentional. Inspiring. So us.

Caty doesn’t just market flowers — she creates moments, energy, and emotion that bring you closer to the heart of The Flower Hype.

Fun Facts?
- Spots a trend before it trends.
- Camera roll: 80% flowers, 20% behind-the-scenes chaos.
- Best ideas often start as midnight voice notes.
- Believes marketing should make you feel something — not just click something.
- Favorite flowers? Hydrangeas and anemones.

With Caty leading the brand, every petal has a purpose.

Meet Xavier, our Chief Technology Officer, the invisible roots behind The Flower Hype’s digital garden.

He architects the systems powering our seamless e-commerce, stunning bouquet views, real-time freshness tracking, and lightning-fast delivery orchestration. With technical precision and creative thinking, Xavier makes sure beauty, speed, and reliability work petal-soft smooth at scale.

Fun Facts?
- Troubleshoots servers faster than a rose can bloom.
- His code runs on cold brew and big ideas.
- Tracks flower freshness metrics like it’s fantasy football.
- Best architecture ideas? Late-night playlists, early-morning walks.
- Believes great technology should feel invisible — like magic.
- Secretly just as dog-obsessed as the rest of us.
- Favorite flowers? Alstroemerias and Poppies.

Xavier doesn’t just build systems — he cultivates the digital soil that helps every stem, every order, and every smile grow stronger.

Meet Celine, our Executive Director at The Flower Hype — the powerhouse balancing big vision with serious flower passion.

She leads daily operations while driving long-term growth, client relationships, and quality control across every account. From sourcing to fulfillment to final presentation, Celine ensures every stem reflects the excellence our brand stands for. If it’s polished, on time, and beautifully executed, she definitely had her eye on it.

Fun Facts:
- Can spot a premium garden rose from across the room (Candy Xpressions and Free Spirits have her heart).
- Will “adjust” a bouquet at least once… okay, maybe three times.
- Email response time? Borderline athletic.
- Runs on iced coffee and very high standards.
- Firm believer there is no such thing as too many flowers.

Professional, driven, and unapologetically flower-obsessed, Celine helps scale The Flower Hype while protecting the heart and personality that make it special.

Grown With Care, Chosen With Purpose

At The Flower Hype, every bloom starts at our partner farms, where flowers are grown with care, intention, and respect for the process. We work closely with trusted growers who share our commitment to quality, freshness, and responsible farming practices. From seed to stem, each flower is nurtured in ideal conditions, harvested at peak beauty, and handled with expert care to ensure it arrives vibrant, long-lasting, and ready to shine. This close partnership allows us to offer flowers that aren’t just beautiful—but thoughtfully grown and truly special.